April 22-May 8, 2011

Upgrading to a new smartphone or other mobile device is exciting, but what should you do with that old cell phone? This Earth Day, you can help the planet by recycling your old device—and get a free voucher to experience the Fort Worth Museum of Science and History's exhibits and the spectacular environmental adventure, Wild Ocean, in the Omni Theater, an IMAX dome. In exchange for recycling ANY old mobile device between April 22 and May 8, 2011, guests will receive one FREE Museum exhibit admission and one FREE ticket to see Wild Ocean! The device will be recycled responsibly by Nokia.

One voucher will be issued for each donated mobile phone. The voucher is valid April 22 to Sept. 30, 2011. The combination exhibit-Omni voucher is a $19 value for adults and a $14 value for children and seniors. Mobile devices will also be collected at select KLUV and KVIL radio appearances:


April 23                9-11 am        Comerica/Dallas "Shred Day"     6260 N. Mockingbird, Dallas

April 26                6-8 pm          Dallas Arboretum                       8617 Garland Rd., Dallas

May 5-8                                       Mayfest                                      Trinity Park, Fort Worth

May 7            11am-1pm          Cottonwood Arts Festival           1321 W. Beltline Ave., Richardson



April 23                12-2 pm        Calloway's Nursery                     1000 Preston Rd., Plano

April 24                2-4 pm          Albertson's                                    833 Alsbury, Burleson

May 1                  11 am- 1 pm   Walmart                                      5302 N. Garland Ave., Garland

May 5                   5-7 pm          El Chico                                         503 Highway I-30, Rockwall

Filmed off the wild coast of South Africa and set to the rhythm of the local people, Wild Ocean chronicles a massive annual feeding frenzy—an epic struggle for survival where whales, sharks, dolphins, seals, gannets, and billions of fish collide along the KwaZulu-Natal shoreline, known to the locals as "the wild coast." The action-packed documentary allows audiences to experience the unspoiled marine wilderness where people have come together to protect the environment that sustains them. As the film’s sponsor and presenting theater, Nokia and the Museum have partnered on a recycling initiative to educate visitors about the power and beauty of a healthy ecosystem, and to demonstrate the positive impact on our natural resources of even small efforts like recycling an unwanted phone.

Mobile devices and accessories contain raw materials that can be reused for many purposes—such as making new parts for bikes—or even dental fillings. However, only three percent of people who own a mobile phone claim to have recycled an old device. Nokia estimates that if all of the approximately 3 billion people worldwide who use mobile phones were to recycle at least one of their old devices, this could save 240,000 tons of raw material and reduce gases to the same extent as taking 4 million cars off the streets.

To raise consumer awareness and encourage people to recycle their old mobile devices, Nokia operates the largest voluntary mobile phone recycling program in the world, accepting any mobile device from any manufacturer through special recycling programs, such as this partnership with the Fort Worth Museum of Science and History, and on a continual basis at approximately 5,000 Nokia Care Points located in 85 countries.

“Nokia continues to be at the forefront of driving 'green thinking' and helping consumers make environmentally intelligent choices,” said David Conrad, head of Environment, Nokia North America.   "In addition to our green initiatives, education is also playing an important role, and our sponsorship of the film Wild Ocean and our partnership with the Museum of Science and History is just another way in which we hope to educate the world that if we each do our part, we as a community can make a difference, making the planet a cleaner, greener and better place to live."

About Nokia:
Nokia is committed to connecting people to what matters to them by combining advanced mobile technology with personalized services. More than 1.3 billion people connect to one another with a Nokia, from our most affordable voice-optimized mobile phones to advanced Internet-connected smartphones sold in virtually every market in the world. Through Ovi (, people also enjoy access to maps and navigation on mobile, a rapidly expanding applications store, a growing catalog of digital music, free email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, and Nokia Siemens Networks is one of the leading providers of telecommunications infrastructure hardware, software and professional services globally.


Fun Fact

Five of the movies shown in the Omni Theater have been nominated for Academy Awards: The Living Sea, Dolphins, Cosmic Voyage, Alaska: Spirit of the Wild, and Special Effects: Anything Can Happen.  

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